Uncover valuable insights in User Experience and Product Research on the Route & Discovery blog. Explore articles on UX strategy, UX design principles, product-led growth, and trends in SaaS and Mobile Apps for product teams.
Recent Articles
Understanding user engagement is crucial for optimizing websites and applications. Engagement rate is a key metric that helps us gauge how users interact with our content, providing valuable insights into user behavior and preferences. In this article, we'll explore how to measure engagement rate and discuss various approaches, focusing on metrics such as visits, time on page, and more.
Master app onboarding! Find the right fit for your app category. Key metrics and how your app category influence onboarding length. Spoiler: Complexity matters more than category!
We will break down three ways to prove Audience Interest, Willingness to Pay, and Meeting Expectations for SaaS startup without requiring technical skills.
Improve your feature adoption rate! This article explores why features fail to take off and offers solutions to get users on board. Learn about common pitfalls and discover how to communicate value, build trust, and encourage user testing.
This article explores self-serve customer onboarding for collaborative tools. It covers what onboarding is and dives into different methods to create a successful customer journey. Learn best practices from the example of project management tools.
What user onboarding is and the factors that make it successful. Learn how to create a great onboarding experience that helps users understand the value of your product and keeps them coming back for more.
Struggling to improve your SaaS product? This article shows how to transform user feedback into actionable insights to make your interface shine! Learn how to collect feedback from various sources and analyze it to identify recurring themes and pain points.
Tired of usability testing but lack a product team to analyze the data? This article is your guide! Learn a step-by-step process to analyze usability testing results, including prioritizing issues and user wishlist items.
While data can show user behavior, it cannot explain the "why" behind it. Skilled product owners use their knowledge of user research, psychology, and design to create products that users love. Data is a powerful tool, but it should be used with expertise to make the best decisions.